diff --git a/source/contributing/how-to-contribute.md b/source/contributing/how-to-contribute.md
index c0c77a4..041fe9e 100644
--- a/source/contributing/how-to-contribute.md
+++ b/source/contributing/how-to-contribute.md
@@ -1,3 +1,4 @@
+(how-to-contribute)=
 # How to contribute
 
 The Nix ecosystem is developed by many volunteers and a few paid developers, maintaining one of the largest open source software distributions in the world.
diff --git a/source/index.md b/source/index.md
index 9691d95..90d8774 100644
--- a/source/index.md
+++ b/source/index.md
@@ -68,6 +68,27 @@ The following illustrate of what can be achieved with the Nix ecosystem:
 - Atomic upgrades and rollbacks.
 
 
+## Who is Nix for?
+
+Nix is a tool for people who both need computers to do exactly as intended, repeatably, far into the future, and who are familiar with command line interfaces and plain text editors.
+
+You don't have to be a professional software developer and you don't need formal education in informatics to greatly benefit from Nix.
+However, experience with complex software projects and knowing some informatics helps with appreciating why it's useful and how it works.
+And it helps with learning how to use it effectively and [how to make improvements](how-to-contribute).
+
+You probably won't want to go back to a world without Nix if you're a:
+
+- Full-stack or back-end developer
+- Test engineer
+- Embedded systems developer
+- DevOps engineer
+- System administrator
+- Data scientist
+- Natural scientist
+- Student of a technical field
+- Open source software enthusiast
+
+
 ```{toctree}
 :hidden: